Keel Toys are recognised around the world by the iconic red disc in the ear of each toy, their seal of quality and value. As the first step of their new sustainability initative, they are delighted to announce from November 2019 all factory shipments now carry a new Keel Toy icon formed from FSC cardboard, saving plastic on the millions of toys they sell each year. How is the Keel Eco range made? STAGE 1: Single use plastics and bottles have become one of the hot topics over the last few years resulting in the increased use of recycled polyester. Recycled polyester, also known as rPET, is obtained by first collecting bottles and other plastic waste and cleaning them. STAGE 2: The cleaned bottles are then shredded. STAGE 3: The shredded bottles are then crushed and formed into pellets. STAGE 4: The pellets are then crushed and melted to create the yarn. STAGE 5: The yarn is then spun to create the thread. The thread is then woven to create the base fabric.